Write a listing people click

On a launch board, a visitor gives each tool about two seconds: a logo, a name and one line. If that line does not tell them what the tool does for them, they scroll on. Here is every field of a listing, what it is for, and how to get it right.

Name

Write it the way your site writes it — "Otter.ai", not "Otter AI Meeting Assistant". Keywords belong in the tagline, not in the name.

Tagline

One sentence, 40–110 characters, saying what the tool does for the person using it.

• ✗ "The future of productivity, powered by AI"
• ✗ "An AI-native platform for teams"
• ✓ "Turns your meeting recordings into notes and action items"
• ✓ "Generates editable diagrams from a paragraph of text"

A test that works: could a competitor put your tagline on their site unchanged? If yes, it is not saying anything yet.

Description

Two short paragraphs. The first: what it does and who it is for. The second: what stands out — the capabilities your homepage lists, the formats it supports, where it runs. Leave out adjectives nobody can check ("seamless", "revolutionary") and numbers you cannot back up. Autofill drafts this from your homepage; read it as a stranger would.

Logo

Square, readable at 40 pixels, on a transparent or solid background — it sits on light and dark pages. PNG or WebP up to 512 KB. A wordmark squeezed into a square is unreadable at that size; use your symbol.

Preview image

The picture at the top of your tool page and on shares. A real screenshot of the product doing its job beats a marketing illustration: people want to see what they will be looking at.

Category and pricing

Pick the category of the job your tool does, not the technology it uses: a tool that writes ad copy with an LLM is Marketing, not Chat. Be exact on pricing — "freemium" means there is a free tier that stays free; a free trial makes a tool paid. Visitors filter on these, and a wrong one loses you the people filtering.

Tags

Three to six lowercase keywords for what people search for: "text-to-video", "meeting notes", "pdf". Tags also decide which tools appear on your alternatives page — the most shared tags come first.

Before you submit

Read the listing out loud once. If a sentence would make you roll your eyes on someone else's page, cut it. Then submit.